HIGHLIGHTS
- Ninja Van has launched the campaign “Transportation smoothly – Receive intact” with the focus of the promotion program “Miracle package”, bringing 30,000 gift codes and the chance to win iPhone 13 for both seller and buyer with a total prize value of up to 10 billion VND.
- Ninja Van also plans to expand a denser post office system in 63 provinces and cities to achieve 100% population coverage and an automatic distribution system of two million parcels at five main warehouses to speed up delivery levels.
FULL ARTICLE
Understanding the market and the challenges that are decisive to the success – failure of the business model on e-commerce in Vietnam, Ninja Van has implemented a strategy to evaluate the value and quality of delivery and receipt with the criteria: ensure the best delivery performance with timely receipt, smooth delivery, ensure maximum integrity of the goods, create a better experience in online business, stimulate consumption demand after Covid-19 year-end shopping season.
The reason for implementing the new strategy of Ninja Van
According to the report “Emerging Market Logistics Index 2021” of Agility – one of the world’s leading logistics service providers, they have ranked Vietnam in the top 8 highest growth logistics markets globally. With this attraction, the e-logistics race in the country is increasingly exciting with many dynamic enterprises.
The boom of online shopping requires supply chains and e-logistics services to accelerate their race to optimize operations, minimize costs, and bring benefits to both buyers and sellers. However, the e-logistics industry also gradually revealed gaps in service quality because of fierce competition. In which, shipping units still have many important shortcomings: damaged or broken goods during transportation, an unprofessional attitude of the shipper, etc.
The strategies that Ninja Van aims for
According to Mr Le Van Quoc Khanh – Operation Director of Ninja Vietnam: “E-logistics has its characteristics with small orders, a large number of orders, many types, fast delivery schedule, demanding accuracy. Therefore, the strategies we aim to minimize the shortcomings of the delivery-receipt service to give customers the best service experience. strong business partnerships.”
Based on the research on emotional desire in the relationship between the seller – the transport unit – the buyer, Ninja Van has researched the Vietnam market. They have launched the campaign “Transportation smoothly – Receive intact” with the focus of the promotion program “Miracle package”, bringing 30,000 gift codes and the chance to win iPhone 13 for both seller and buyer with a total prize value of up to 10 billion VND. This is the first step in the goal of winning the hearts of Vietnamese users.
In addition, Ninja Van also plans to expand a denser post office system in 63 provinces and cities to achieve 100% population coverage and an automatic distribution system of two million parcels at five main warehouses to speed up delivery levels. The company also builds and improves its web and mobile application platforms to bring proactive orders and cash flow to shop owners and increase customer experience.
Manh Nguyen
FURTHER READING
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