The Logistician
  • Tiếng ViệtTiếng Việt
  • What to read today?
  • Knowledge
  • Insight
  • Podcast
  • Blog
  • Document
VIẾT BLOG
  • Login
  • Register
No Result
View All Result
  • What to read today?
  • Knowledge
  • Insight
  • Podcast
  • Blog
  • Document
VIẾT BLOG
  • Tiếng ViệtTiếng Việt
  • Login
  • Register
No Result
View All Result
The Logistician
No Result
View All Result

Smart packaging, new trends in the new era

Consumer’s requirement of products is getting higher. They not only care about quality but also product experience. One interesting manner that manufacturers applied in order to meet all these requirements is to use smart packaging.

The Logistician by The Logistician
09/10/2021
in Blog
Smart packaging, hướng đi mới cho bao bì truyền thống

Image: Nhi Pham

HIGHLIGHTS

  • Smart packaging market value was at USD 38.16 billion in 2020. According to Mordor Intelligence, this figure will reach USD 44 billion and USD 48.72 billion in 2024 and 2026, respectively.
  • Smart packaging can help to maintain and improve properties related to health, appearance and quality, which extends expiry date.
  • Some smart packaging types are equipped with QR codes, NFC tags or other communication protocols, which not only provide customers with additional information, but also help them to discover brand’s stories.
  • Smart packaging is widely used and expected to reach nearly USD 48.72 billion globally by 2027 (Mordor Intelligence forecasted).

FULL ARTICLE

The past decade has seen a crossover between the physical and digital shopping experiences, especially during the Covid-19 pandemic. Consumer engagement on digital platforms is constantly increasing which peaked at 60%, much higher than last year (42%) (Source: Salesforce, State of the Connected Customer).

Digital commerce is dominating traditional sales which forced brick-and-mortar stores managers to change. It’s not just about developing on websites, streaming platforms and social apps, but they need another more outstanding factor – smart packaging.

Smart packaging market value was at USD 38.16 billion in 2020. According to Mordor Intelligence, this figure will reach USD 44 billion and USD 48.72 billion in 2024 and 2026, respectively. That will be relevant to the growth rate of approximately 28% within 6 years. Though, smart packaging market is small but its noticeable growth made businessmen reconsider about the future of traditional packaging that they used to use.

Market value of smart packaging

So what is smart packaging?

Jan Schnitker, CEO of Is It Fresh, a supply chain digitization startup, said that smart packaging was packaging systems that used technology such as sensors embedded, with additional functions beyond just containing and protecting the product inside.

So, what are special things about packages with modern technological systems? And what makes them considered as the replacement of traditional packages? Let’s figure it out.

Image: Nhi Pham

Product quality maintenance

Smart packaging can help to maintain and improve properties related to health (such as oxidation reduction, smell, taste or color loss prevention), appearance and quality, which extends expiry date. Some bad changes in product properties caused by outside conditions may be worn.

BreatheWay packaging in Apio fresh product

20 years ago, experts at Landec were determined to reduce waste, preserve the quality of fresh products naturally. Thus, they developed the BreatheWay-technology package by placing a multi-layer membrane over a hole in a package of fresh fruit, in order to control the rate of oxygen and carbon dioxide permeability going in and out, keeping food fresh for up to 14 days. Today, BreatheWay is proud to be used on over 50 million packages annually.

Apio’s vegetables using BreatheWay membrane technology are increasingly popular

Apio, a company specializing in providing high-quality vegetables, was owned by Landec Corporation, is applying BreatheWay technology more and more widely in supermarkets across the US. Nicholas DaCosta, vice president of value-added products at Apio, said that using this membrane could save material costs between 15% and 20%.

A tool to connect with consumers

Some smart packaging types are equipped with QR codes, NFC tags or other communication protocols, which not only provide customers with additional information, but also help them to discover brand’s stories.

“Sing It With Oreo” Campaign

When social distance is getting larger and the desire to family connection is more and more precious. Understanding that, OREO created a creative way to make this happen, just through a QR code.

The “Sing It With Oreo” campaign encourages consumers to send a musical message to loved ones, while also having a chance to win gifts including concert tickets, meeting and talking with Lady Gaga, only by scanning QR code printed on the package.

Application of QR code printed on cake packaging in the campaign “Sing It With Oreo”

As a result, OREO became a trending topic on Twitter without paying any costs, and the campaign appeared on major national news organizations such as CNN, People, Delish and New York Magazine.

A great marketing campaign starts from the QR codes printed on the “smart package”, which helped OREO to draw up “virtual gates” that bring customers into the story the brand is trying to convey.

Pepsi uses QR codes on bottles

In the “Pepsi #Summergram” campaign, funny images with QR codes had been printed on more than 200 million Pepsi bottles. Users scanned this QR code with their smartphone to activate Instagram Story, where Pepsi pre-designed unique virtual reality (AR) filters.

Unique images with QR codes have been printed on more than 200 million Pepsi bottles

After this campaign, Pepsi’s sales increased by more than 4% compared to previous programs, summer sales doubled its main competitors, and brand awareness increased in a comprehensive way.

The future of smart packaging

Smart packaging is widely used and expected to reach nearly USD 48.72 billion globally by  (Mordor Intelligence forecasted). Brands are aware of the tremendous value of this type in boosting sales. Digital interactive experiences are becoming standard on packaging, creating touch points for consumers. This provides a new way of communication between brands and customers that companies should take advantage of.

By Mordor Intelligence, Asia, North America and Australia are forecasted as 3 biggest growing markets of smart packaging.

Smart packaging market growth rate by region. Source: Mordor Intelligence

Like any brand story, new and interesting are not enough to guarantee sales, what consumers care about are stories which touch them. Thus, smart packaging is a starting point to maintain consumers’ loyalty, which is the most fragile thing nowadays.

Minh Ngo

FURTHER READING

Will drones become the future of delivery technology?

Tags: breathewaysmart packaging

Related Posts

​​Shell and CMA CGM signed an agreement to supply LNG fuel in Singapore

​​Shell and CMA CGM signed an agreement to supply LNG fuel in Singapore

01/07/2022
0
Private: TP Hồ Chí Minh xem xét chuyển đổi mục đích sử dụng một số khu công nghiệp sang logistics

Ho Chi Minh City considers converting some industrial parks into logistics

29/06/2022
0
Image: Thu Trang

DB Schenker’s agreement to acquire USA Truck

28/06/2022
0
Finding new suppliers after the unprecedented “Chicken-rice crisis” in Singapore

Finding new suppliers after the unprecedented “Chicken-rice crisis” in Singapore

22/06/2022
0
FedEx invests in FourKites to build intelligent supply chain platform

FedEx invests in FourKites to build intelligent supply chain platform

22/06/2022
0
LG Electronics “shake hand” with CJ Logistics to develop logistics robots

LG Electronics “shake hand” with CJ Logistics to develop logistics robots

19/06/2022
0

ĐỀ XUẤT NÊN ĐỌC

Xiaomi vượt Apple trở thành nhà sản xuất điện thoại lớn thứ hai thế giới

Xiaomi overtakes Apple to become the world’s second largest phone maker

2 years ago
0
The ship carrying 4,000 supercars caught fire and drifted at sea

The ship carrying 4,000 supercars caught fire and drifted at sea

2 years ago
0
DHL khai trương dịch vụ đường sắt 2 chiều trên tuyến đường sắt cao tốc Trung Quốc – Lào

DHL opens two-way rail service on China-Laos high-speed railway

2 years ago
0

Despite trade punishment, Australia’s exports to China increased sharply

2 years ago
0
ADVERTISEMENT

THẺ NỔI BẬT

ACQUISITIONaircraftairlinesamazonAppleblockchainBoeingchinaCMA CGMcontainerContainer shortageCovid-19covid19crisisDHLe-commerceEVFTAexportfedexFoxconngoodsinfrastructureInvestmentLNGlogisticsLogistics centerM&Amaerskportport congestionRAILWAYRussiaRussia-Ukraineseasupply chainSupply chain disruptiontechnologyThai AirwaysthailandtransportusvietnamVietnam AirlineswalmartWarehouse
ADVERTISEMENT

TIN TỨC PHỔ BIẾN

  • Uniqlo Supply Chain Management

    Uniqlo Supply Chain Management

    0 shares
    Share 0 Tweet 0
  • Certificates that advance your career in Logistics and supply chain management

    0 shares
    Share 0 Tweet 0
  • Cross-docking: The key to Walmart’s great success

    0 shares
    Share 0 Tweet 0
  • How Aviation Fuel Differs From Regular Fuel

    0 shares
    Share 0 Tweet 0
Facebook Twitter Youtube RSS
The Logistician

© 2021 Copyright The Logistician - Designed by Đông Đô Media.,JSC.

  • Login
  • Sign Up
  • What to read today?
  • Knowledge
  • Insight
  • Podcast
  • Blog
  • Document
  • Tiếng ViệtTiếng Việt

© 2021 Copyright The Logistician - Designed by Đông Đô Media.,JSC.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

-
00:00
00:00

Danh sách

Update Required Flash plugin
-
00:00
00:00