HIGHLIGHTS
- The Covid-19 epidemic with epidemic prevention measures has had a great impact on traditional business forms from user habits to market pressure.
- The model has unique advantages such as small space, lower investment costs than the traditional model.
- This model also has some disadvantages such as users not fully trusting the quality of coffee, products and services.
FULL ARTICLE
Coffee today has become a daily necessity, so everyone’s habit of enjoying coffee is still maintained. But the epidemic has also had a significant impact on the way people use coffee. They will be afraid of using coffee on the spot, instead, they will buy and take it away.
Change to fit the situation
The Covid-19 epidemic with epidemic prevention measures has had a great impact on traditional business forms from user habits to market pressure.
At the current stage, people have experienced negative economic and mental impacts from the pandemic such as job loss and reduced income, so they will tend to limit their buying and selling activities during the pandemic. That’s real estate. Therefore, a business solution to take advantage of the available space is the best choice for previous real estate investors.
On the other hand, due to the increasing demand of customers towards comfort and convenience. Customers will choose to order through technology applications and door-to-door delivery instead of the traditional form of buying on the spot as before.
In addition, with limited time and the characteristics of traffic in big cities, office workers, employees or students, … they will be very shy if they have to stop to buy.
Therefore, those changes require businesses to also adapt and change their business models to match trends and new ways of consumption to bring more stable and secure profits.
New opportunity for takeaway coffee business model
In major cities of Vietnam, it will not be difficult to see kiosks selling take-away coffee and this image has become familiar along the way.
The model is used more and more popularly because it has unique advantages such as small space, lower investment costs than the traditional model and especially it is well located to capture the tastes of customers and the market. Accordingly, this is a model that many investors expect to explode in the future.
Besides, this model also has some disadvantages such as users not fully trusting the quality of coffee, products and services. Moreover, the stores are still quite isolated, so they have not taken advantage of the developments in technology and appropriate marketing strategies.
And to overcome difficulties for the takeaway coffee model, investors can choose franchising from reputable brands to control quality and have a certain customer base available.
Besides trading main coffee products, takeaway coffee kiosks can combine to serve snacks such as bread, snacks, etc to satisfy the different needs of customers and at the same time increase the revenue for the store.
Phan Quyen
Coffee supply crisis, Arabica beans become scarce
