HIGHLIGHTS
- From May 24 – 28, the specialized fair of Food and Beverage THAIFEX – Anuga Asia 2022 will be held
- The event will introduce 11 food segments, attracting about 1.200 exhibitors, 2.500 big and famous shoppers, and about 40.000 visitors.
- THAIFEX Anuga Asia 2022 focuses on meeting the needs of food exporters and importers
FULL ARTICLE
Specialized Fair of Food and Beverage THAIFEX – Anuga Asia 2022
From May 24 to 28, at Impact Muang Thong Thani Convention and Exhibition Center, Bangkok, Thailand, the specialized fair THAIFEX – Anuga Asia 2022 Food and Beverages was held to meet the needs of businesses. F&B industry after the Covid-19 period. As one of the most comprehensive food and beverage (F&B) events in Asia, THAIFEX – Anuga Asia brings together leading F&B experts, manufacturers and buyers to exchange information news about new products, market segments, business growth opportunities, and emerging trends in the industry.
The event will introduce 11 food segments, attracting about 1.200 exhibitors, 2.500 big and famous shoppers, and about 40.000 visitors. The fair also design seminars dedicated to entrepreneurs, product innovation ideas and directly respond to the needs of buyers.
In addition to the variety of products and application solutions in the F&B sector at 9 showrooms, the organizers of THAIFEX Anuga Asia also launched a new segment: THAIFEX Anuga Future Food Market. This segment includes revolutionary exhibitions, product launches and services that address buyers’ needs for disruptive innovations that positively impacts the emerging F&B industry develop rapidly.
This year, the program for potential buyers (Hosted Buyer Program) and priority program for group buyers (Priority Buyer Club) continue to be organized after achieving success from previous fairs.
Business development opportunities for F&B businesses
THAIFEX Anuga Asia 2022 focuses on meeting the needs of food exporters and importers and provides them with a network of relationships that come with a high-quality business transaction platform.
Ms. Wendy Lim, Director of Food Trade Exhibition Department of Koelnmesse Company, one of the co-organizers of THAIFEX Anuga Asia, said that during the last event for potential buyers, people purchase has saved up to 1.7 million USD in cost of purchasing process from new suppliers. They also forecast sales to be around $27 million next year. She believes that this number is not lower than at this year’s fair event: “With 2.500 potential buyers from leading companies such as BGF Retail or Circle K – registered businesses, we believe there will be a lot of interesting information to be announced at the upcoming fair event.”
With the theme “Combined version”, in addition to being a physical exhibition, THAIFEX Anuga Asia also promotes the effectiveness of connection and spread thanks to the support of digital. This includes an online platform so participants can stay connected even before the event begins, and broadcast remotely to booths, exhibitors and unsuspecting buyers. can go directly to the event.
Events at the Future Food Experience stage will also be broadcast live. The stage is a place where leading experts in the industry, in the region and the world discuss, exchange ideas, provide visions and insights drawn from real data. This year’s discussion topics revolved around Top 11 trends in the F&B industry, digital transformation, sustainability in the food and beverage industry, v.v.
In addition, Future Food Experience also has an activity to convince investors to invest capital for THAIFEX Anuga Start-Up, where businesses present their ideas to investors, venture capital funds or partners. future business. In addition, there will be many similar activities within the framework of the event that will be broadcast live on social networking platforms.
Dang Tra My
iPOS.vn launched a comprehensive online sales tool for the F&B industry
