The Logistician
  • Tiếng ViệtTiếng Việt
  • What to read today?
  • Knowledge
  • Insight
  • Podcast
  • Blog
  • Document
VIẾT BLOG
  • Login
  • Register
No Result
View All Result
  • What to read today?
  • Knowledge
  • Insight
  • Podcast
  • Blog
  • Document
VIẾT BLOG
  • Tiếng ViệtTiếng Việt
  • Login
  • Register
No Result
View All Result
The Logistician
No Result
View All Result

Moon cake market during the pandemic season

Appearing on the full moon day of the 8th lunar month every year, moon cakes with a good meaning of fullness have become a cultural beauty of the Vietnamese people. However, it is not easy to buy moon cakes in the context of the 4th wave of the covid-19 pandemic in some provinces.

edt292 by edt292
21/09/2021
in Blog
Thị trường bánh trung thu mùa đại dịch

Image: Hai Ngoc

HIGHLIGHTS

  • As a highly seasonal commodity, moon cakes usually appear mainly from the beginning of July to the middle of August of the lunar calendar, in addition, this period falls at a time when many provinces are implementing social distancing. Therefore, the production of mooncakes faces many difficulties.
  • In recent days, the epidemic situation has gradually become better, some shops have started to reopen.
  • Mooncake brands choose to sell online and deliver directly to consumers in order to best support customers in purchasing and accessing products.

FULL ARTICLE

Difficulties from the production stage

As a highly seasonal commodity, moon cakes usually appear mainly from the beginning of July to the middle of August of the lunar calendar, in addition, this period falls at a time when many provinces are implementing social distancing. Therefore, the production of mooncakes faces many difficulties.

The first difficulty is forecasting customer demand when the current main needs of consumers are mainly focused on essential household items. In addition, the reduced income of many families due to the work-from-home policy has made mooncakes accidentally become a luxury item for many people, especially freelancers. Many shop owners are quite afraid to produce in large quantities, some moon cake manufacturers in Hanoi said that this year they only dare to produce 20% of the output compared to every year.

Second, the source of materials is limited because the supply is not guaranteed to make room for essential goods. The difficulty in transportation during the distance caused the price to be pushed up by about 20%, people who wanted to buy had to accept a high price.

Inside a mooncake factory

Third, the source of on-site labor is reduced because workers do not have travel documents or have returned to their hometown at the beginning of the epidemic season, causing production facilities to fall into a situation that they can’t produce much because of the lack of workers.

Output has positive signs

In Hanoi, at the beginning of the 8th lunar month, in some streets such as Ba Trieu, Ly Thuong Kiet or Thuy Khue, which are busy during the Mid-Autumn Festival, there is only one shop selling mooncakes of Ha Noi Confectionery Joint Stock Company.

In recent days, the epidemic situation has gradually become better, some shops have started to reopen. On September 19, hundreds of people queued up to buy mooncakes at Chu Van An Primary School (Thuy Khue Street, Tay Ho District). Because the number of people gathered at the same time was too large and the distance was not guaranteed, the authorities had to arrange forces to regulate and remind. To ensure safety, functional forces coordinated with business establishments to erect fences for people to wait in line to get the number in order.

Line of people queuing to buy moon cakes in Hanoi

Overcrowding also occurs in Ho Chi Minh City, a lot of people wait in line to buy mooncakes. At Nhu Lan store on Hai Ba Trung Street (District 3), the shopping scene was also busy. There are many ward officers monitoring and reminding shoppers to keep a safe distance. Delivery staff put the goods in the basket in front of the store for customers to receive, limiting close contact.

Online sales channel ascends the throne

In order to satisfy the needs of the people, mooncake brands choose to sell online and deliver directly to consumers in order to best support customers in purchasing and accessing products.

Traditional confectionery companies that are familiar to consumers for many years, such as Kinh Do, Hai Ha, Huu Nghi, and Thu Huong, are promoting online sales through many e-commerce transaction sites with various types, prices from a few tens of thousands to several hundred thousand per unit. Many traditional mooncake manufacturers have also started switching to online sales channels via Facebook, Zalo, etc. with home delivery service.

Traditional mooncake brands expand sales channels on e-commerce platforms

To support and accompany consumers during the epidemic season, most of Hai Ha’s mooncake products have maintained stable prices, despite a significant increase in input materials. Specifically, the average price of cakes ranges from 50,000 – 80,000 VND/piece; High-end cakes range from 300,000 to 750,000 VND/piece. Many businesses have launched combos of mooncake boxes for 2021, with prices ranging from 150,000 VND to less than 1,000,000 VND. In general, the price of Mooncake 2021 is quite reasonable, diverse with many combo options.

Minh Duc

FURTHER READING

Moon cake businesses stop production this year

Tags: moon cake

Related Posts

​​Shell and CMA CGM signed an agreement to supply LNG fuel in Singapore

​​Shell and CMA CGM signed an agreement to supply LNG fuel in Singapore

01/07/2022
0
Private: TP Hồ Chí Minh xem xét chuyển đổi mục đích sử dụng một số khu công nghiệp sang logistics

Ho Chi Minh City considers converting some industrial parks into logistics

29/06/2022
0
Image: Thu Trang

DB Schenker’s agreement to acquire USA Truck

28/06/2022
0
Finding new suppliers after the unprecedented “Chicken-rice crisis” in Singapore

Finding new suppliers after the unprecedented “Chicken-rice crisis” in Singapore

22/06/2022
0
FedEx invests in FourKites to build intelligent supply chain platform

FedEx invests in FourKites to build intelligent supply chain platform

22/06/2022
0
LG Electronics “shake hand” with CJ Logistics to develop logistics robots

LG Electronics “shake hand” with CJ Logistics to develop logistics robots

19/06/2022
0

ĐỀ XUẤT NÊN ĐỌC

Việt Nam: Lao động về quê gây áp lực lên chuỗi cung ứng dệt may, da giày

Vietnam: Workers returning hometown put pressure on the supply chain of textiles, leather and footwear

1 year ago
0
UPS hợp tác với CVS triển khai chương trình giao hàng bằng máy bay không người lái

UPS partners with CVS on residential drone delivery in Florida

3 years ago
0
Cửa khẩu Chi Ma mở cửa trở lại, chỉ thông quan được 7 xe/ngày

Chi Ma border gate reopens, can only clear 7 cars/day

1 year ago
0
Kết quả điều tra sau vụ việc tàu APL England gặp nạn

Inspection reveals ‘inadequate lashing’ and rusty securing points on APL England

3 years ago
0
ADVERTISEMENT

THẺ NỔI BẬT

ACQUISITIONaircraftairlinesamazonAppleblockchainBoeingchinaCMA CGMcontainerContainer shortageCovid-19covid19crisisDHLe-commerceEVFTAexportfedexFoxconngoodsinfrastructureInvestmentLNGlogisticsLogistics centerM&Amaerskportport congestionRAILWAYRussiaRussia-Ukraineseasupply chainSupply chain disruptiontechnologyThai AirwaysthailandtransportusvietnamVietnam AirlineswalmartWarehouse
ADVERTISEMENT

TIN TỨC PHỔ BIẾN

  • Uniqlo Supply Chain Management

    Uniqlo Supply Chain Management

    0 shares
    Share 0 Tweet 0
  • Certificates that advance your career in Logistics and supply chain management

    0 shares
    Share 0 Tweet 0
  • Cross-docking: The key to Walmart’s great success

    0 shares
    Share 0 Tweet 0
  • How Aviation Fuel Differs From Regular Fuel

    0 shares
    Share 0 Tweet 0
Facebook Twitter Youtube RSS
The Logistician

© 2021 Copyright The Logistician - Designed by Đông Đô Media.,JSC.

  • Login
  • Sign Up
  • What to read today?
  • Knowledge
  • Insight
  • Podcast
  • Blog
  • Document
  • Tiếng ViệtTiếng Việt

© 2021 Copyright The Logistician - Designed by Đông Đô Media.,JSC.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

-
00:00
00:00

Danh sách

Update Required Flash plugin
-
00:00
00:00