On June 1st, iPOS.vn introduced an online sales tool for the F&B industry in Vietnam, including FABi sales management software that helps stores to connect directly to major delivery units and the iPOS Web Order tool to help retailers to create their own websites. These 2-in-1 integrated solutions will make it easier for retailers to operate their stores in all steps of delivery.
FABi supports stores to connect to delivery partners
Thanks to cooperating with two online delivery units in Vietnam (GrabFood and Loship), F&B brands can register for online sales on GrabFood and Loship platform right on FABi software instead of contacting them directly with the general approval process. Delivery platforms with strong capital potential as well as strong marketing communication activities will attract customers closer to virtual stores.
Nevertheless, due to the cooperation with two or more delivery units and each of them has a different management system, it is difficult for F&B stores to report revenue, synchronize the database of customers, which makes the operating flows limited. Therefore, by integrating everything in a sales management software, FABi will help sellers save time to set up and conveniently manage every transaction.
In addition, iPOS.vn has also recently cooperated with AhaMove – a reputable shipping unit. As a result, customers using FABi software can register AhaMove account directly on FABi without approval. After the food is processed, the store can find the AhaMove driver right on the FABi software to ship it to the customer.
iPOS Web Order Building yourself a online store
iPOS Web Order tool, a solution to create sales channel on a website or on FABi software, will help stores create their own website with fast ordering function by using the available menu on the app, in order to get rid of all weaknesses when cooperating with many food delivery applications at the same time. Menu including item price and images will be synchronized directly in just 5 minutes. Orders after ordering will be integrated into the in-store vending machine, which is extremely fast, convenient and completely free of charge.
“The online business of the F&B industry is important to maintain the operation of the business because the demand for food and drink is still very huge. Trading via ordering platforms is a good step if they can balance the cost so that after subtracting the discount, there is still profit. But when these delivery units have more and more partners, stores should run in parallel, build their own sales channels to be proactive and gradually direct customers toward their channels. From my observation, the ratio of online sales in the F&B industry should be currently about 80% on 3rd parties and 20% on their own channels”, said Mr. Vu Thanh Hung, CEO of iPOS.vn.
Having its own ordering system, F&B businesses will get a large number of loyal customers – all of which are difficult to find if F&B chains only operate on intermediate food delivery platforms. For customers who remember the website name and order, they will receive greater incentives than regular customers. Moreover, F&B companies will be proactive at doing business. For instance, they can change menu, add combo or various promotions and do not need to ask for permission, or when suddenly the number of customers stops ordering is high, it is not difficult to find the cause.
“The Covid-19 epidemic and social distancing indicators make the pace of transition faster and stronger. And the object of conversion is not only top F&B brands, but even small businesses have changed to serve the market demands”, said Hung.
Dinh Tung
