HIGHLIGHTS
- Binh Thuan Department of Industry and Trade will lobby businesses to focus on performing export transactions.
- Binh Thuan promotes the development of “clean” dragon fruit products by organic production.
- Disseminate to businesses to promote long-term consumption of dragon fruit, contribute to solving output difficulties, and reduce dependence on the Chinese market.
FULL ARTICLE
“Reform” the Chinese market, diversifying new markets
In the long term, in order to export dragon fruits to the Chinese market, Binh Thuan Department of Industry and Trade will lobby businesses to focus on performing export transactions according to international practices through foreign trade sales contracts, contacting goods owners to negotiate, and switch to official export of dragon fruit by sea.
Along with that, continue to support dragon fruit exporters to take part in foreign distribution networks already present in Vietnam such as Lotte (Korea), Aeon (Japan), Big C (Thailand), v.v through which to consume products and expand markets.
For the domestic market, Binh Thuan will perform well the programs of domestic cooperation and association, brand promotion, customer search, opening more distribution channels, focusing on Hanoi and other markets. neighboring provinces, followed by the city market. Ho Chi Minh City and Central Coast provinces – Central Highlands, v.v.
In parallel, Binh Thuan promotes the development of “clean” dragon fruit products by organic production, applying high technology according to VietGAP and GlobalGAP standards to ensure product quality under consumer demand domestic and export markets.
Expanding Japanese and Indian markets
In October 2021, Japan granted a geographical sign protection certificate for Binh Thuan dragon fruit after over 3 years of filing. According to Mr. Phan Van Tan, Deputy Director of Binh Thuan Department of Agriculture and Rural Development, this means affirming the prestige of Binh Thuan dragon fruit in the market, from which there are many opportunities to promote and expand the export of dragon fruit long to other markets.
For India – the market has a tremendous demand for fruit, especially dragon fruit with an annual growth rate of 27%. Binh Thuan Department of Industry and Trade has worked with the Trade Promotion Department to agree on coordinating the organization of a provincial mission to survey the market and promote dragon fruit consumption to help businesses merge and develop further. Indian and Pakistani markets. However, because of the Covid-19 epidemic, the program could not be implemented and switched to online connection.
Japan and India are two huge potential markets. Therefore, in the coming time, Binh Thuan Department of Industry and Trade will coordinate to support businesses to remove difficulties, inform about market situation, new import and export guidelines and policies of Japan and India to disseminate to businesses to promote long-term consumption of this, contribute to solving output difficulties, and reduce dependence on the Chinese market.
Phuong Anh
Vietnamese dragon fruit finds a way to penetrate the Indian market
